About Us
Our Team
Chloe Ho
Creative Strategist & Co-FounderBrings a creative and audience-led perspective shaped by experience in content creation, social media management, and creator partnerships.
Focuses on building a strong digital presence for brands through engaging content and storytelling across platforms
Expert in creating content and managing brand social media accounts
Has worked with creators across content development and campaign execution
Yian Xue
Brings experience across both the brand and creator sides, with a background in brand marketing strategy, global partnerships, creator marketing, and management.
Experience across Walmart HQ, Insta360, and independent talent management
Specializes in sponsorships, campaign planning, and brand-creator partnerships
Connects brand goals with creator needs, audience fit, and long-term value
Campaign Manager & Co-FounderOur Story
Tide Collective is a boutique creative marketing agency helping brands grow through strategy, storytelling, and influencer partnerships.
Our philosophy is inspired by the tides — the quiet understanding that movement does not need to be forced to be powerful. Like water, meaningful marketing finds its rhythm. It moves with timing, alignment, and momentum, shaping change through consistency, not noise.
At Tide Collective, we believe great work moves in tune with culture, audience behavior, and community. It grows through relationships, connection, and shared journeys. Like the tide, its strength comes from steady motion — subtle at first, but powerful enough over time to shift landscapes and reshape what people see, feel, and remember.
Because lasting impact is never built in a single moment. It is built slowly, through trust, resonance, and repetition — through the right message, delivered at the right time, in a way that feels human, aligned, and deeply felt.
This is how we create work that does more than capture attention. It shapes perception, builds connection, and supports growth that lasts.